Last updated 11 November 2026

Privacy

This page says what FlightMSG collects, why, how long it is kept and how to have it deleted. FlightMSG is run by FlightMSG Ltd, which decides how your details are used. To ask anything about them, email info@flightmsg.com.

This website

This website sets no cookies and uses no analytics or advertising. Its fonts, images and film are served from the site itself, so opening a page sends nothing to any other company. The company that hosts the site, Netlify, keeps ordinary technical logs of requests, as every web host does.

Registering for the beta

The registration form asks for:

• your first name
• your WhatsApp number
• if you choose to say, the UK airport you usually fly from and roughly when you next expect to fly
• your confirmation that you are 18 or over
• your agreement to receive WhatsApp messages from FlightMSG, with the exact words you agreed to and the time

It does not ask for an email address.

Why. To decide who is offered a place, and to message you on WhatsApp when a place opens for you. The airport and the month, if you give them, show which airports and months the beta needs to cover. They are not used for anything else. We rely on your consent, which you give by ticking the box, and you can withdraw it at any time.

Registering sends nothing. Nothing is sent to your number until a place opens for you, and then one message, once. If someone registered your number without asking you, reply STOP to that message and the number is deleted.

Who else handles it. The form is stored for us by Netlify, the company that hosts this website. Netlify is based in the United States and holds your registration there under the data protection terms of our contract with it. Netlify also records the internet address and the type of browser the form was sent from, which is used to filter out spam. Your registration is then copied into FlightMSG, which keeps it as this page describes. When we message you, the message is carried by WhatsApp, which is part of Meta. We do not sell your details, share them for advertising, or use them to train AI models.

How long. We keep your registration until the beta has closed and for 90 days after that, and then delete it. If you ask us to delete it sooner, we do so within 30 days. While you are waiting for a place, reply STOP or DELETE in the chat and your request is deleted at once. When a registration is deleted, we keep the record of what was agreed to for 90 days, with the number taken off it, so that we can show what was on the screen at the time. It is no longer about you.

We never ask for a passport, payment card details, an airline password or a one-time code, on this website or in the chat.

When you use FlightMSG on WhatsApp

FlightMSG needs your WhatsApp number, your consent and the flight you asked it to watch. Nothing else is required. You can crop passenger names, booking references and barcodes out of anything you send. FlightMSG will not accept a passport, card details, a password or a code in the chat.

How long. Itineraries you upload are deleted within 24 hours of a confirmed match, and within seven days if the upload is abandoned. Identifiable trip and delivery records are deleted 90 days after a trip closes, unless a dispute requires them to be kept. The record of your messages and any closed help request are deleted 90 days after your last trip ends, or 90 days after your last message if you never had a trip, and so is the record that you use FlightMSG. If you asked FlightMSG to remember a setting about you, such as no location, your number and that setting are kept while the setting stands. A help request still open after 90 days is looked at by a person, and deleted 180 days after the trip at the latest. Backup copies are kept for up to 14 days and then deleted.

Your location. FlightMSG cannot follow your phone and does not try. WhatsApp passes on one position when you tap "Send location", and never a live share. Sending it is optional. Only your latest position is kept, it is deleted after 30 minutes, and it is never written into the record of your messages. Reply NO LOCATION in the chat and it is deleted at once. If you would rather not send it, the cutoff alerts still come. They say that they assume you are already at the airport, because without a location that is the honest limit of what FlightMSG knows.

FlightMSG does not estimate journey times at the moment. A position you send is used for one thing, to tell whether you are already at the airport, and it is not sent to anyone else. If that changes, the chat will say so before you send anything, and so will this page.

The choices you make. Some questions ask you to choose: whether to share your location, whether you have a bag to drop, whether to stop alerts. FlightMSG keeps your answer, the time you gave it, and the words that were on your screen when you gave it, for as long as the answer applies and for at least 90 days after that. That record exists so that a later question about what you were told can be answered honestly, for you as much as for us. If you ask to be deleted, your name and number come off that record. What is left says what was decided and what was shown, about nobody in particular.

Leaving. Reply STOP in the chat and the messages stop. Reply DELETE to start a verified deletion request, or HELP to reach a person. Deleting here does not remove messages from your own WhatsApp history. FlightMSG does not use your messages to train AI models.

Your rights

You can ask us for a copy of what we hold about you, ask us to correct it, ask us to delete it, and withdraw your consent, at any time and at no cost. Email info@flightmsg.com.

If you are unhappy with how we have handled your details, you can complain to the Information Commissioner's Office, the UK regulator, at ico.org.uk. We would like the chance to put it right first.

FlightMSG is for people aged 18 or over.